I went to the NRA show 3 different days and my favorite was on Monday. That was the day when I gut suckered into one of the brands with the 1-2 punch of sizzling bacon and a free t-shirt…I’m an easy sell. 
Punch 1) Beautifully lined up bacon. While I was taking a picture, the booth lady asked if I wanted a t-shirt. Of course, I said “yes”.
Punch 2) The Gusto shirt. If you can’t read it, it says: “Eat More Pork Be a Better Lover“.
What a cool shirt! I can’t believe she had them hiding under the table. She should have been handing them out to anyone who tried the bacon (although I didn’t try it since I was already stuffed). There were probably a dozen or so pork companies there all serving bacon, sausage and ham, but Gusto is the only one I remember because of their brand. They’re even getting some free publicity with this blog post. It takes more time and effort to brand creatively, but it’s worth it if people are going to remember you just a bit more than your competition.
If you haven’t seen my NRA show pics yet, I uploaded a few more to flickr.
- Justin
BTW, if anyone knows where I can find that Chipotle pork song, let me know. You know, the one that goes “pork on the end of my fork…”
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on May 25th, 2007 at 2:32 pm
I wore the shirt out to eat yesterday and the waitress got a kick out of it. As she stared at it, she even read the name “Gusto” outloud. She probably went home and googled it.