I’m going to give you some great advice about how to get more customers and make your customers happy.
- Tell them what you’re going to give them. Don’t be bashful. You’ve got something good to offer them so just tell them outright what wonderful things they’ll be getting. I recently had to call Bank of America a few times regarding my credit card and the first thing the service agent said was “How can I provide you with world class service today?” How nice does that sound? It sounds like I’m going to get me some world class service - exciting!
- Give it. This only really works if you are going to deliver on the promise. However, with the customer all buttered up, you really only to have to deliver within the ballpark. What does “world class service” even mean? The service was very good, pleasant, and punctual on my BofA phone call and since they said it’s world class, I guess it was!
- Remind them. If you’ve already made them this feel good, make them feel even better afterwards. Reinforcement of their positive gains will help them remember the experience for next time or even share the experience with others. Car commercials typically serve dual roles of making people want to buy the car and making existing owners feel good about owning the car…when then leads them to tell others to buy the car.
It’s far too easy to hope that customers recognize the value you’re providing them. We make that mistake all the time. If you’re constantly saying to yourself “Why aren’t customers biting? Don’t they know what they’re missing?” , then the chances are they actually don’t know what they’re missing since you didn’t tell them.
Give my advice a try and you’ll have more customers, happier customers, and hopefully more money.
- Justin
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