Archive for the 'Brand' Category
Blogs and reviews can bite your business
2 Comments Published by Justin August 7th, 2007 in Brand, reputation, review, searchDo you know what people are saying about your business online?
If you you’re not tracking your online reputation, you might be scratching your head when you see a sudden decrease in customers and revenue. For restaurants, 95% of dissatisfied customers will not tell the business directly; instead, they tell others offline and online in [...]
The cheekiest (and most effective) online ad I’ve seen - the Toto Washlet
1 Comment Published by john July 1st, 2007 in Brand, Marketing, advertising, buttocks“Buttcheeks? Are those really… buttcheeks?”
Like most people who spend any amount of time online, I’ve become desensitized to online advertising. When viewing sites nowadays, my brain subconsciously identifies those IAB-standard graphic ads and blocks them from my attention. And the ones that expand to cover meaningful content just have me hunting for [...]
I went to the NRA show 3 different days and my favorite was on Monday. That was the day when I gut suckered into one of the brands with the 1-2 punch of sizzling bacon and a free t-shirt…I’m an easy sell.
Punch 1) Beautifully lined up bacon. While I was taking [...]
Don’t take advantage of your customer
1 Comment Published by Justin May 8th, 2007 in Brand, Customer, PricingI was recently at the Midway (MDW) airport in Chicago and came across a Potbelly Sandwich Works (menu). I was fascinated that the sandwiches at the airport were only 10 cents more than its other locations around Chicago. I don’t think I’ve ever seen such a low airport markup. Potbelly sandwiches are normally [...]
Food Fights - a vital part of every birthday!
1 Comment Published by john February 4th, 2007 in About, Announcement, Brand, Food Fight, HP, Learning, Microsoft, Personal Issues, Startup, banana, birthdayHappy birthday Two-Bit Operation! Today marks the one-year anniversary of our last day at our previous jobs. It seems like just last week that, wide-eyed and full of boundless optimism, we started the company and this blog. What difference a year makes! Our eyes aren’t as wide anymore (fatigue-induced :)), but [...]



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