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We build Menuism. Learn something or live vicariously by following along our small business journey.

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Justin and John's Reviews

Archive for the 'Brand' Category

Do you know what people are saying about your business online?
If you you’re not tracking your online reputation, you might be scratching your head when you see a sudden decrease in customers and revenue. For restaurants, 95% of dissatisfied customers will not tell the business directly; instead, they tell others offline and online in [...]

“Buttcheeks? Are those really… buttcheeks?”
Like most people who spend any amount of time online, I’ve become desensitized to online advertising. When viewing sites nowadays, my brain subconsciously identifies those IAB-standard graphic ads and blocks them from my attention. And the ones that expand to cover meaningful content just have me hunting for [...]

Branding with Gusto!

I went to the NRA show 3 different days and my favorite was on Monday. That was the day when I gut suckered into one of the brands with the 1-2 punch of sizzling bacon and a free t-shirt…I’m an easy sell.
Punch 1) Beautifully lined up bacon. While I was taking [...]

I was recently at the Midway (MDW) airport in Chicago and came across a Potbelly Sandwich Works (menu). I was fascinated that the sandwiches at the airport were only 10 cents more than its other locations around Chicago. I don’t think I’ve ever seen such a low airport markup. Potbelly sandwiches are normally [...]

Happy birthday Two-Bit Operation! Today marks the one-year anniversary of our last day at our previous jobs. It seems like just last week that, wide-eyed and full of boundless optimism, we started the company and this blog. What difference a year makes! Our eyes aren’t as wide anymore (fatigue-induced :)), but [...]