How to Start a Two-Bit Operation: Small Business Tips

Posts under ‘Pricing’

Don’t take advantage of your customer

I was recently at the Midway (MDW) airport in Chicago and came across a Potbelly Sandwich Works (menu). I was fascinated that the sandwiches at the airport were only 10 cents more than its other locations around Chicago. I don’t think I’ve ever seen such a low airport markup. Potbelly sandwiches are normally [...]