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One of the educational sessions was about Local Store Marketing by John Matthews of Gray Cat Enterprises. John was President of Jimmy John's Gourmet Sandwiches, National Marketing Director at Little Caesar's and Vice President of Marketing at Clark Retail Enterprises/White Hen Pantry - definitely qualified to talk about restaurant marketing. Buy Pristiq Without Prescription, He gave tips on how smaller restaurants should compete with the larger chains that could also be applied to similarly small companies in other industries. Some of the ideas:

• Gift cards - Starbucks makes about 11% of revenue from them, people spend about 30% more when they use a gift card, and about 10% of it isn't even used!


• Supplemental Sales - Up-sell impulse and ancillary items and provide employee incentives. If you're trying to sell a 25 cent pickle with every sandwich and make it a competition between employees, customers might even sympathize and buy a pickle just to help them win.


• Milestone publicity - Throw a huge grand opening and follow it up with anniversaries. Find reasons to celebrate to remind customers why they should like you and reward their loyalty. Reach out to vendors for publicity funds and support.


• Non-competing cross promotion - Neighboring businesses can help each other out by exchanging advertising and flyers.


• Local sponsorships of teams and events - Make sure you own the 3 mile radius around your business and make it personal so that people want to go to you to support your business.


• Coupon books - Little Caesar's had great success creating special coupon books with guaranteed low prices that they would give to local teams or charities for fundraising efforts. This created a win-win situation where the teams and charities were able to raise money and Little Caesar's received publicity through a volunteer workforce.


• Customer Surveys - Another opportunity to reward and bring back customers while collecting invaluable information.

- Justin

Here are some more photos. I'd have more pictures of the food if I wasn't so busy eating :P

mmmm....ham
by far the most popular booth - Budweiser
impressive dessert display
the main exhibit room
another exhibit room
some booths looked like shops.

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