Following our recent successful launch of Menuism.com, we’ve been asked by many, “what’s next?” For the past few months we’ve been heads-down on building the site and the functionality, and in most techies’ minds there’s a (mis)belief that all you need to do is build “it”, and “they” will come. Early on, Justin and I were subscribers to this view – on our project calendar, the phase after launching the site was labeled “GO LIVE MAKE MONEY!!!”

But as the founders of any website, even these guys, will tell you, money doesn’t come rolling in once a site’s launched. So we’re live, and the balance on the bank account isn’t moving much, so what’s next? We’re now starting the real “business” phase of our operation, where the focus is on branding, marketing, advertising and sales, all for driving more users and restaurant relationships. We’ve been going through lots of marketing books and talking to like-minded entrepreneurs recently and we’ll share some details in a future post.

Kicking off a new project phase requires a lot of discussion, so I flew into Chicago late Wednesday night for our seventh(!) working session. The main goal for this session is to create a coherent and consistent marketing, advertising and sales strategy that we can run with for the foreseeable future. And as if the weather gods were also heralding our change in focus, my arrival was greeted with a massive cold front, freezing wind and snow showers. What’s life without the little challenges?

-John

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