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I was the guy in the Mindcamp audience who suggested that you guys should focus on encouraging the community to review dishes instead restaurants, and then create features around that user experience.
All dining websites assuming that people would say “I feel like eating breakfastâ€, but I believe it’s better to assume they said “I feel like eating pancake.â€
The Food Fight feature is “almost” media worthy, but it is a very engaging way of getting your users to naturally progress towards that path, very clever, I’m very impressed.
I have some ideas as to how to package the Food Fight page so it can be easily picked up by the media, as it is, I don’t think it’s allowing the concept to live to up to it’s full potential.
Give me a ring/email, I’d be happy to get involved.
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